Podcast Campaign for a Healthcare Advocacy Organization
The Alliance of Community Health Plans (ACHP) advocates for practical solutions that make healthcare better, with high-value coverage and care for all. We worked with their team to produce a healthcare advocacy podcast called “Healthy Dialogue.”
Digital ad impressions
over 18 million
vCard downloads
over 9,000
Pageviews on landing page
over 80,000
Client: Alliance of Community Health Plans
The Challenge
Produce the “Healthy Dialogue” podcast series as part of ACHP’s thought leadership and advocacy around their Health Care Reform report.
Campaign Goals:
- Produce and write content for ACHP’s Healthy Dialogue Podcast.
- Execute a digital marketing campaign to promote ACHP and the new podcast.
- Increase ACHP contacts and conversations through the call to action of vCard downloads.
What We Did:
- Recorded, edited and produced the podcast.
- Created a landing page to promote the podcast.
- Created messaging and designed digital ads.
- Designed the Health Care Reform Roadmap report.
- Launched targeted digital ads on Google Display, Search, LinkedIn, and Twitter.
The Results:
- 12 million ad impressions during the campaign period.
- Top sites where our display ads were shown were Politico.com, TheHill.com, and NYTimes.com.
- 1,062 podcast downloads (listens).
- 35,000 pageviews generated during the campaign period, with 73% new website users from the Podcast Ads, and 65% new website users from the Health Care Reform Roadmap Ads.
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