Our Story

Why Work With Market Crafters?

There are two huge differences between old marketing and new marketing. The old way is expensive and un-trackable. The new way is targeted and cost-efficient.

Enter Market Crafters. In our quest to create the perfect intersection between cost efficiency and client results in marketing and brand campaigns, Market Crafters strives to stay ahead of the game. Testing, researching, trying, proving, documenting – all the ways to reach audiences, engage them, motivate them, and ultimately, to say YES – I want this, I need this, I’m buying this.

Our Market Crafters formula is all about performance and precision. It is part consumer research, part first-person data, part creative, and part digital marketing and media planning genius – all while respecting the privacy of prospects and customers.

This is marketing. This is results. This is reporting. This is proof. This is cost-per-acquisition and customer loyalty. This is performance marketing. And this is how you own your space with Market Crafters.


Our History

Until September 2022, the agency did business as Rippe Keane Marketing. After 27 years, a lot of awards (think: 150+++ awards), hundreds of clients, and an earned reputation as one of Wisconsin’s most innovative marketing firms, we rebranded. A retirement and a change in the agency’s ownership structure made that make sense.

Market Crafters carries forward and doubles down on Rippe Keane’s track record.

Many of the lessons learned in the 90s and oughts don’t apply anymore. Media consumption has changed. Audiences’ bullshit meters are turned up to high. Streaming services, apps, podcasts and digital spaces have started to replace traditional communication channels. Devices are hearing your every word and tracking your every move. Brand loyalty now comes with a million disclaimers about company values, philanthropy, sustainability and transparency.

Believe it or not, all this change is good. It gives us quicker access to relevant audiences. We can tailor messages to individuals. We can track and measure behavior like never before. We can follow prospects through to conversion. And we can assure clients that their dollars are never wasted in loud, crowded and inappropriate spaces.

And that’s what makes our business fun – the constant hunger to learn, research, test, pivot and keep up with an ever-evolving landscape. We are not chasing consumers. We are running right alongside them.

Own Your Space

Own Your Space captures our philosophy (and our commitment) to staying up-to-date on the latest marketing trends, innovation, platforms, and consumer behavior.

There’s a lot of noise out there. Cutting through and reaching the right customers, without wasting dollars, requires precision. That’s where we shine.

A precision approach to strategy simply generates better results and draws a direct cause-and-effect relationship between our work and client revenue. Let us show you how to own your space.