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Hey, thanks for stopping by! MARKET CRAFTERS is a performance marketing agency headquartered in Madison, Wisconsin. We work with clients around the US!

We specialize in branding, precision marketing, campaign development, digital campaigns, media planning, and creative services.
Work with us and we'll help you
  • own your space.
  • build a strong brand identity.
  • reach your ideal audience.
  • build successful B2B campaigns.
  • craft compelling copy.
  • design stunning creative materials.
  • own your space.
  • implement effective B2C strategies.
  • establish a powerful brand identity.
  • create captivating content.
  • own your space.
  • execute digital marketing campaigns.
  • connect with your target audience.
  • deploy impactful B2C tactics.
  • launch digital marketing initiatives.
  • own your space.
The Market Crafters Formula

There are two differences between old marketing and new marketing. The old way is expensive and un-trackable. The new way is targeted and cost efficient. Our Market Crafters formula is all about performance and precision marketing. It is part consumer research, part first-person data, part creative, and part digital marketing and media planning genius – all while respecting the privacy of prospects and customers.

Welcome
Agency Culture

We believe there is strength in diversity. The agency is majority LGBTQ+-owned. The staff is 80% female. Four staff members were born outside of the US. Nearly half of the staff speak non-English languages.

Welcome
AGENCY SERVICES
From branding to digital marketing to creative design, we offer services tailored to your business' unique goals. Whether you're a startup, SMB, or a large enterprise, we'll work with you to drive growth and profitability through award-winning precise, integrated marketing solutions.

We create custom reporting dashboards to centralize your data in one place and help you understand your insights. We thrive on decoding data from diverse source...

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We’re not just consultants; we’re your partners in progress. Running a thriving business involves more than just having a product or service, and we...

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Understanding your target market and where they are and how to best connect with them is critical to the success of your business. When we work with you in camp...

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We work with all major platforms, including Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat, TikTok, and Pinterest. You name it. We know what it takes ...

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Picture this: Your brand shining across radio waves, dominating billboards, capturing TV audiences, and stealing the spotlight in magazines. We don’t just...

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Dive into a world of personalized connections with our email marketing strategies. We’re here to help you build a robust infrastructure that speaks direct...

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We focus on a data-driven digital marketing strategy tailored to your business and marketing goals. Imagine us as your digital guides, navigating digital channe...

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It’s not just about slapping on a logo and some colors. We’re here to sculpt a brand identity that not only grabs attention but also leaves a lastin...

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We don’t just tell stories; we weave narratives that resonate. Our public relations services are not just about crafting messages; they’re about sha...

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Content development for websites is a blend of strategic storytelling and SEO prowess. Beyond pixels and code, we believe in the power of compelling narratives....

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At the heart of remarkable marketing campaigns lies the perfect blend of data-backed strategy and creative spark – much like the magic of a well-crafted peanu...

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We’re a bunch of design fanatics obsessed with creating beautiful and effective designs. Our team of wildly creative designers are not only experts in the...

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CRAFTERS' CORNER
Branding | 2 minutes read
In recent years, the landscape of marketing has undergone a significant transformation, with the rise of influencer mark...
Content | 2 minutes read
If you're aiming to enhance your LinkedIn presence and engage more effectively with your professional network, crafting ...
Design | 5 minutes read
Rebranding is more than just a buzzword. It is a strategic move that can breathe new life into a business, propel a succ...
Digital Marketing | 3 minutes read
A clear and compelling brand is the needle that threads itself into the fabric of your audience's perception. Brand refi...
Industry News | 4 minutes read
Your brand is not just a static image; it's a living, breathing entity that must adapt and evolve to remain relevant and...
Marketing Campaigns | 3 minutes read
At Market Crafters, we're all about pushing the boundaries with the latest marketing tech to supercharge our projects. L...
Multimedia | 2 minutes read
Artificial intelligence (AI) is the latest game-changer in just about every industry. So it's not surprising that it's s...
New Technology | 3 minutes read
Typography, often described as the silent force behind design, is the art and science of arranging type to make language...
Public Relations | 2 minutes read
Graphic designers have always been asked to craft visuals that capture attention and cut through the noise of an over-st...
Social Media | 3 minutes read
The mantra for successful content creation is crystal clear: it's all about the audience. User-centric content creation ...
Video | 2 minutes read
In our attention-seeking world, where every word counts, copywriting is a vital skill that can make or break a campaign....
Working At MC | 2 minutes read
It's no surprise that we're going to say marketing yourself online is a must-have for every business. Digital marketi...
| 2 minutes read
One of the most powerful tools driving rapid innovation in marketing is Artificial Intelligence (AI). AI is becoming mor...
| 2 minutes read
Reaching your target audience requires adapting to their constantly evolving preferences and behaviors. One of the most ...
| 3 minutes read
Fostering connections with your community is more than mere corporate responsibility; it's a strategic imperative. Estab...
| 2 minutes read
Here are a handful of ways you can harness Canva to craft distinctive and engaging social media content. Start with a S...
| 2 minutes read
In today's hyperconnected world, authenticity is the key to connecting with followers on social media. People crave genu...
| 2 minutes read
Viral videos have totally changed the way we consume content. They're more than just fleeting trends. They're incredibly...
| 2 minutes read
Short video ads have become a powerful tool for marketers to capture the attention of their audience. With platforms lik...
| < 1 minute read
Simply put, if you're not utilizing video in your marketing campaigns, you are missing out (video FOMO)... Video has bec...
| 2 minutes read
Staying motivated while working remotely can be challenging, but there are several effective strategies you can employ t...
| 2 minutes read
(Author's Note: Ooo we have a little bias here because we've been fully remote since the pandemic and have employees acr...
| 2 minutes read
In a marketing world that's innovating by the day (hour, minute?!), some technologies fizzle out into the ether and othe...
| 3 minutes read
In today's fast-paced digital landscape, marketers have to pull out all the stops to cut through the noise and connect w...
| 3 minutes read
The adage "one size fits all" is not always applicable in the world of marketing. As digital marketing grows increasingl...
| 2 minutes read
Successful marketing campaigns are the lifeblood of businesses in today's competitive landscape. They are the driving fo...
| 2 minutes read
If there's a "name of the game" in marketing, "innovation" would be it As consumer behavior evolves, marketers must embr...
| 3 minutes read
Marketing is not just about creating compelling ads anymore. To be successful, you also need to know how to optimize you...
| 2 minutes read
Staying ahead of the curve is essential to keeping the attention of your audience and creating a brand that lasts. Augme...
| 2 minutes read
Workplaces are more diverse than ever. Employees bring unique perspectives, cultural backgrounds and experiences. The mu...
| 2 minutes read
Rapid technological advancements in marketing are happening even faster because of the integration of artificial intelli...
| 2 minutes read
In today's data-driven world, it is no mystery that business owners and marketers are always looking for ways to gather ...
| 2 minutes read
Where We're Headed In what seems like the blink of an eye, artificial intelligence (AI) has already transformed the lan...
| 2 minutes read
In the world of marketing and communications, innovative marketing campaigns can change the game. They can elevate a bra...
| 2 minutes read
One thing AI can't do? Harness a nuanced and emotionally self-aware public relations crisis campaign that smooths over a...
| 2 minutes read
In graphic design, where the battle for consumers' attention rages on, the adage "less is more" has never rung truer. Wh...
| 2 minutes read
The world is hyper-connected and customer journeys now span a multitude of touchpoints and channels. Omnichannel marketi...
| 2 minutes read
A strong public relations (PR) strategy is essential for building a positive brand image and fostering trust with your a...
| 2 minutes read
Digital marketing has come a long way since the early days of slow-loading banner ads and clunky email campaigns. Elepha...
| 2 minutes read
Social media has revolutionized the way we communicate, offering marketers and brands the opportunity to level up their ...
| 2 minutes read
A successful campaign boils down to two things: connecting with your audience and creating tangible results. With the ra...
| 3 minutes read
The dynamics of marketing have shifted dramatically over the years. In the past, brands held the reins of messaging and ...
| 3 minutes read
Short-form videos have taken the digital world by storm, reshaping how we consume and engage with content. From the earl...
| 2 minutes read
The shift to remote work has been a significant adjustment to many. While it offers flexibility, it can blur the lines b...
| 2 minutes read
Rebrand. Brand Refinement. Brand Refresh. Wait...what's the difference? Let's start with the most work-intensiv...
| 3 minutes read
How To Cultivate a Unique Identity for Your Business Creating a distinct brand that stands out is essential in today's ...
| 2 minutes read
Brand success is essential for any small and medium-sized enterprise (SME) to achieve. There are countless strategies an...
| 5 minutes read
Your brand identity serves as the bedrock of your success as a business. A brand provides unique and memorable visual an...
| 2 minutes read
When the battle for consumer attention is more competitive than ever, companies must explore strategies to boost their b...
| 2 minutes read
How to Make AI Content Sound Human Artificial Intelligence (AI)-powered content generation tools like ChatGPT and Jas...
| 3 minutes read
When it comes to creating content, one of the critical decisions that marketers face is whether to go for a long-form or...