Healthcare Marketing Experts


Since 2007, we have partnered with more than a dozen health-related clients, both on the insurance and clinical sides.

Those clients include:

  • Group Health Cooperative of South Central Wisconsin
  • WPS Health Solutions
  • Sauk Prairie Healthcare and Hospital
  • TMG Wisconsin
  • Delta Dental of Wisconsin, Iowa, Illinois and Arizona
  • Health Insurance Risk-Sharing Plan
  • Associated Dentists
  • American Red Cross
  • Dubuque Internal Medicine
  • St. Jude Children’s Research Hospital
  • Wisconsin Fertility Institute

OUR EXPERTISE. There’s a fairly good chance that nobody in Congress read the entire Affordable Care Act and the volumes of subsequent regulations that it produced. We did. Our precise understanding of the law doesn’t just make us better marketers; it helps us also navigate the complex world of healthcare compliance. We’ve conducted over a quarter of a million dollars in market research on behalf of our clients, so we know what makes consumers tick.

OUR AFFILIATIONS. We don’t just observe the healthcare industry; we participate. Market Crafters holds memberships and sponsorships in a variety of regional and national healthcare organizations. When it comes to healthcare, we are all in.

OUR STRATEGIES. The stakeholder population in healthcare is vast and deep: individual insurance consumers, patients, employer benefits managers, agents, industry influencers and more. They don’t care about the same things, and they don’t engage in the same communication channels. Reaching them – and more importantly, motivating them – requires a mastery of traditional advertising, social media, digital marketing, public relations, industry relations, brand representation, market research and message management. All of those strategic services happen in-house at Market Crafters.

OUR BRAND PROCESS. Healthcare brands are unique, and generally speaking, it’s a great challenge to gain brand adoption in large organizations that are spread out over massive chunks of geography. This is where we shine: developing, deploying and penetrating meaningful brands from the inside-out.

OUR CLIENT SUCCESS. Our marketing strategies have helped sell tens of thousands of health insurance plans, resulting in hundreds of millions of dollars in client revenue. Our brand strategies have created meaningful market differentiation that can be measured through research. Our experiential consulting has built a better environment for patients and families. Our ACA outreach efforts have made sense of a complicated law for consumers and industry professionals alike.

Oh, and we genuinely love this stuff. That helps.