Higher Ed: Recruiting Undergrads With a Message That Resonates
Build brand awareness and increase undergraduate inquiries from prospective undergraduate students at a private college.
Prospect Inquiries
almost 10,000
Digital ad impressions
over 7 million
Unique users to the website
over 20,000 users
Client: Edgewood College
The Challenge
In 2020, we ran an undergraduate recruitment digital campaign for a private college in Wisconsin, targeting both college intenders and their parents. The goals were to build brand awareness and increase undergraduate inquiries at the college.
Campaign Goals:
- Raise brand awareness around Edgewood College and their undergraduate programs.
- Increase undergraduate inquiries from prospective students.
What We Did:
We worked on three key elements for this campaign:
- Creative messaging strategy
- Digital ad design
- Digital marketing plan with targeted ads on programmatic, search, social, video, and streaming.
The Results:
- Almost 10,000 inquiries from prospective undergraduate students.
- Over 7 million ad impressions with an average CTR of 0.28%.
- Over 120,000 ad impressions on streaming TV with a 98.26% completion rate.
- Brought in over 20,000 users to the website, resulting in over 85,000 pageviews with a 17.5% bounce rate.
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