Healthcare Brand Awareness Through an Electronic Business Card Campaign
The Alliance of Community Health Plans (ACHP) advocates for practical solutions that make healthcare better, with high-value coverage and care for all. Their subject matter experts are key to increasing ACHP brand and advocacy awareness.
Digital ad impressions
over 18 million
vCard downloads
over 9,000
Pageviews on landing page
over 80,000
Client: The Alliance Of Community Health Plans
The Challenge
The Alliance of Community Health Plans (ACHP) represents the nation’s top-performing non-profit health plans to improve affordability and outcomes in the healthcare system. Our challenge was to increase brand awareness of ACHP and their subject matter experts (SMEs).
Campaign Goals:
- Increase brand awareness of ACHP and their subject matter experts (SMEs).
- vCard downloads with the contact details of their SMEs.
What We Did:
- Designed and launched a landing page.
- Created a vCard download workflow.
- Designed bar coasters and distributed it around key bars where ACHP’s target audience would frequent.
- Created messaging and designed digital ads.
- Launched targeted digital ads on Google Display, Search, LinkedIn, and Twitter.
The Results:
- 18 million total ad impressions during the two campaign periods.
- Top sites where our display ads were shown were Politico.com, TheHill.com, and Slate.com.
- Over 9,000 vCard downloads.
- Over 80,000 pageviews on the landing page to date, with strong time on site and bounce rate.
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