What do we do?
Market Crafters is a full-service, digital-forward marketing firm with in-house expertise in:
- Branding, rebranding, brand storytelling
- Creative development, copywriting and graphic design
- Digital marketing, social content development, email and text marketing
- Website development
- Training systems for clients’ staff
- Media buying and negotiating
- Earned media, public/community relations, crisis planning and management
- Market research and voice of the customer strategies
- Strategic planning moderation
And then we heap on a bunch of highly unusual stuff that you’ll initially feel uncomfortable asking your marketing partner to do. But then you’ll be all like, “Wow, this team will do anything!” And you’ll be right. And that’s when the fun really starts.
Think of it this way: if you have a customer, or a prospect, or someone who doesn’t even know they’re your prospect, and it impacts the way they look, feel or talk about your brand, we want in on that. That, if you’ll excuse the boating cliché, is our wheelhouse.
We also work with a variety of national partners to help us execute niche strategies – whether that’s placing coasters in Washington D.C. bars, geofencing competitive locations for client recruitment programs, or capturing devices of drivers who see a client billboard.
Passion and Expertise
To help your business grow.
BRANDING & STRATEGY
Branding and Rebranding
Internal Brand Adoption
Corporate ID Alignment
Social Media Strategy and Content
Web/User Experience Strategy
Reporting and Analytics
When you’ve been at this for a while, you start to develop certain passions and areas of expertise. At Market Crafters, two of those passions are healthcare marketing and financial services marketing.
After 16+ years in the health(care) space, there is still one thing we don’t know: whether healthcare is one word or two. You’d be amazed at how controversial this topic is among those in the business. Even on our own staff, we don’t agree. Take our poll:
- Health care
- Depends on usage
We’re gonna be total rebels and go with one word. Because who needs to hit the space bar an extra time?
Other than that, we pretty much have this healthcare thing down, and honestly, it’s our favorite-est industry to work in. Our experience spans the spectrum: payers (commercial group, senior products, individual ACA market, TPAs, ASO); providers (primary care, specialty and hospital branding, complementary medicine); health advocacy and policy (in which we try to engage the people with the shortest attention spans on the planet – Congress and state legislators); claims auditing and overpayment recovery (ooof).
And yet, we still retain a policy of vertical exclusivity. We will never represent two clients that directly compete because even the appearance of conflict makes us queasy.
We actively monitor regulatory activity in the health space on behalf of our clients. We read legislation. We subscribe to every newsletter and blog and publication. We hold membership in major health associations. We are, unabashedly, geeks.
In the financial world, we work with clients to navigate a rapidly changing consumer environment – one where brick and mortar are not as essential as they once were, where rates can be shopped and compared with a single click, where younger customers redefine loyalty and where problem-solving is more important than product brochures.
But still, where customer service and relationships reign supreme.
As we wrote for Oak Bank ages ago, “you can’t be the best if you’re only the same.”
From community banks to national credit unions, Market Crafters’ laser focus on customer segments, behavioral trends, product usage and a swelling glut of “invisible” digital options allows us to custom-design marketing strategies that engage both prospective customers and existing ones. And we can integrate reporting systems to demonstrate solid ROI.
They’re on our team.