Another year of big-time advertisements has come and gone, which means it’s time for Rippe Keane’s Postgame Ad-Nalysis. While some were expecting brands to get political, most focused on nostalgia, inclusivity and some even took a stab at humor. We’ve picked out the good, the bad and the questionable ads for you to watch below!

Who showed us they care?

Verizon – Answering the Call

Budweiser – Stand By You

Who focused on inclusivity?

T-Mobile – Little Ones

Coca Cola – There’s a Coke for Everyone

Who debuted a new catchphrase?

One notable brand that kept us guessing throughout the whole game: Tide. #It’sATideAd

Who fumbled?

These brands tried but didn’t win in our books.

Ram – Built to Serve

Pringles – WOW

Diet Coke – Mango Made Me Do It

Yellow Tail – Big Game Surprise

Ram Truck – Icelandic Vikings

Who introduced something new?

While making us feel nostalgic, Natty Light introduced a giveaway for college grads to relieve their debt.

Who made us smile?

The lip sync battle between Peter Dinklage and Morgan Freeman had all of us laughing and singing along.

Who took a big risk?

“…The iceberg that sank the Titanic was frozen too.” Wendy’s didn’t hold back on directly calling out their competitors this year. What do you think McDonald’s has to say about this?

Which ad surprised us the most?

Have you recently googled “Dundee Movie?” Try it after watching this ad and see what happens.

Who made us feel warm and fuzzy?

Car brands like Toyota and Kia had us reaching for the Kleenex.

Toyota – Good Odds

Kia – Hope Detector