Podcast Campaign for a Healthcare Advocacy Organization

The Alliance of Community Health Plans (ACHP) advocates for practical solutions that make healthcare better, with high-value coverage and care for all. We worked with their team to produce a healthcare advocacy podcast called “Healthy Dialogue.”

Digital ad impressions
over 18 million
vCard downloads
over 9,000
Pageviews on landing page
over 80,000

Client: Alliance of Community Health Plans

The Challenge

Produce the “Healthy Dialogue” podcast series as part of ACHP’s thought leadership and advocacy around their Health Care Reform report.

Campaign Goals:

  • Produce and write content for ACHP’s Healthy Dialogue Podcast.
  • Execute a digital marketing campaign to promote ACHP and the new podcast.
  • Increase ACHP contacts and conversations through the call to action of vCard downloads.

What We Did:

  • Recorded, edited and produced the podcast.
  • Created a landing page to promote the podcast.
  • Created messaging and designed digital ads.
  • Designed the Health Care Reform Roadmap report.
  • Launched targeted digital ads on Google Display, Search, LinkedIn, and Twitter.

The Results:

  • 12 million ad impressions during the campaign period.
  • Top sites where our display ads were shown were Politico.com, TheHill.com, and NYTimes.com.
  • 1,062 podcast downloads (listens).
  • 35,000 pageviews generated during the campaign period, with 73% new website users from the Podcast Ads, and 65% new website users from the Health Care Reform Roadmap Ads.
Website Before & After