Post Ideas For Your LinkedIn Growth Networking Strategy

Market Crafters| Social Media | March 26, 2024
2 minutes

If you’re aiming to enhance your LinkedIn presence and engage more effectively with your professional network, crafting posts that are both personal and professionally relevant is key. LinkedIn posts work best when they are personal. Think “professionally relevant personal content.”

Here are some ideas for your LinkedIn content:

  1. Pose a question – or write a poll – on a question you’re genuinely interested in.
  2. Share an article from a newsletter/news source you follow.
  3. Share a job opening with your network.
  4. Share posts with your own commentary.
  5. Follow your clients and share news they post.
  6. Visit this page and say happy birthday and congratulations to people.
  7. Tell a personal story.
  8. Don’t post about banking all the time – sharing articles or other content that demonstrates your other interests and makes you relatable.
  9. Show off your company culture – pictures with coworkers and clients, shoutouts to people doing a great job, behind-the-scenes office photos.
  10. Animated GIFs do surprisingly well on LinkedIn, as do humor and jokes – when used correctly.
  11. Share a quote or piece of advice from a thought leader you admire. And maybe your own take on it or a question you can pose related to it.
  12. Post a roundup of what you learned at the last event you attended.
  13. Spotlight how a customer uses your product/service or share a customer review or kind word.
  14. Share a milestone.
  15. Share an experience that shaped your career.
  16. Share something that inspires you.
  17. Share a roundup of the favorite people you follow or Curate top links from the week.
  18. Share your morning (or work) routine.
  19. Talk about your favorite tool, podcast, newsletter, or resource.
  20. Share a throwback.
  21. Take a photo of your desk setup and explain why it’s meaningful to you.

In every post, consider if you could tag a person or company or add a hashtag so that you can increase the reach of the post.

Here are a few prompts to start (or end) your post:

  • Ok, I’ll be the one to say it.
  • True or false?
  • What did I miss?
  • A common misconception…
  • Fill-in-the-blank:

Starting with a solid foundation, successful LinkedIn content hinges on authenticity, consistency, and constantly seeking ways to enrich your network. Delve deeper into refining your content creation prowess by exploring our article on Top 10 Engagement Strategies: Fostering Meaningful Connections on Social Media. Whether it’s sharing personal achievements, moments of levity, or professional insights, always bear in mind that your content possesses the potential to ignite discussions, forge connections, and fortify your personal brand on LinkedIn.

 

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